Wednesday, 31 January 2007

Finding and Keeping Customers at a Profit

I set up BPA as I believe business success comes from finding and keeping customers at a profit. BPA focuses on delivering programmes that segment customers into profitable target markets. We then build intergrated processes and campaigns using the latest CRM, web, and communications techniques to work in synch with business development and sales teams.

Every project has clear deliverables and objectives. We measure the results of our assignments, and we determine ROI's in terms of maximizing:
  • market shares
  • sales volumes
  • revenue increases
  • profitability

Drop me a brief outline of your assignment. We will provide a complimentary scope of work and next steps.