Over the last few years the "green" revolution and the need to source new products that reduce or help reduce our carbon footprint are ever increasing to the point where marketers have now "greenwashed" their product ranges...In September I visited IIDEX/Neocon Canada, and today, I walked and visited Construct Canada and was impressed with the responsibility and the forward thinking of companies looking to reduce the pressure on our society and they should be commended.
However, as I was leaving, and having read some of the literature, I wondered, how Architects, Designers, Building Owners and Contractors are able to assess the relative merits of all the products...
BPA can provide objective assessments, and provide guidance for Clients as well as develop criteria when specifing a product for any type of project. We review the latest USGBC, CanGBC, LEED, Greenguard, requirements and other acreditation programs, and keep abreast of changing government regulations and programmes.
We will be attending Surfaces, the largest flooring trade show and exhibition in North America to see the sustainable trends in flooring, as well as hoping to meet potential clients..
Please send Nicholas an email or call him to get started..
BPA was founded by Nicholas Fincham, DipM; MCIM. BPA is a marketing, business development, communications consultancy with twenty years of Canadian, American and International expertise in Business Planning; Strategic Marketing; Marketing Management; Market Research; Intergrated marketing communications; Sponsorship Planning and Execution; Event Management and Trade Shows; Public Relations; Change Management and Branding
