A very interesting article from Daily Telegraph Fshion pages:
http://fashion.telegraph.co.uk/article/TMG8333740/Its-green-in-any-colour.html
It is fascintating how sustainability is now infusing its way in our every day living. Where will it go next?
BPA was founded by Nicholas Fincham, DipM; MCIM. BPA is a marketing, business development, communications consultancy with twenty years of Canadian, American and International expertise in Business Planning; Strategic Marketing; Marketing Management; Market Research; Intergrated marketing communications; Sponsorship Planning and Execution; Event Management and Trade Shows; Public Relations; Change Management and Branding
Thursday, 24 February 2011
Saturday, 29 January 2011
Nicholas Fincham Bio
Nicholas Fincham DipM; MCIM
Fincham, a result orientated marketing, communications and branding Consultant with twenty years experience working in UK, Canada and USA. Fincham is a Member of the Chartered Institute of Marketing and holds their DipM designation. Fincham has worked in both business to consumer and business to business environments.
Fincham has in depth expertise leading marketing and communications audits, developing practical marketing plans, and building brands including running focus groups, editing brand manuals into practical guides for users and developing brand values that provide organizations with clarity of mission, vision and purpose.
Fincham started his career working with leading brands in a London media independent and then was approached by the British Department of Trade and Industry Marketing Initiative in order to provide strategic planning and marketing counsel to qualified businesses. We conducted projects in the following market segments: Manufacturing; Construction, Printing, Photographic, Financial Services, Automotive, Transport, Corporate Hospitality, Tourism, Agency, Media, Plastics and IT. Fincham has worked on corporate and brand development projects with Hatfield Council and Shenley Park, as well as developing community objectives for a semi pro basketball franchise and BMW dealership.
Fincham moved to North America in the mid 1990’s to launch a new brand into the North American market, and re-brand a company from a functional company to a design led organization. Fincham was responsible for all aspects of the marketing function including strategic marketing, business planning, Customer Relationship Management, brand development, Change Management and marketing communications making the company #1 in its market.
In 2005, Fincham founded Brent Pelham Associates Ltd, and Fincham has acted as a Consultant helping clients with a number of projects. Fincham assists new businesses with their business, marketing and communications plans and analyses the best routes to market. Fincham has advised companies on maximizing their web strategy including key words and Search Engine Optimization.
When not working professionally Fincham volunteers in the community with many different organizations providing management, marketing and communications advice, and has sat on numerous Management Boards including The Toronto Cricket Skating and Curling Club. Fincham is also an active Cricket and Doubles Squash player.
Electronic Profile
http://ca.linkedin.com/in/nmf534
Fincham, a result orientated marketing, communications and branding Consultant with twenty years experience working in UK, Canada and USA. Fincham is a Member of the Chartered Institute of Marketing and holds their DipM designation. Fincham has worked in both business to consumer and business to business environments.
Fincham has in depth expertise leading marketing and communications audits, developing practical marketing plans, and building brands including running focus groups, editing brand manuals into practical guides for users and developing brand values that provide organizations with clarity of mission, vision and purpose.
Fincham started his career working with leading brands in a London media independent and then was approached by the British Department of Trade and Industry Marketing Initiative in order to provide strategic planning and marketing counsel to qualified businesses. We conducted projects in the following market segments: Manufacturing; Construction, Printing, Photographic, Financial Services, Automotive, Transport, Corporate Hospitality, Tourism, Agency, Media, Plastics and IT. Fincham has worked on corporate and brand development projects with Hatfield Council and Shenley Park, as well as developing community objectives for a semi pro basketball franchise and BMW dealership.
Fincham moved to North America in the mid 1990’s to launch a new brand into the North American market, and re-brand a company from a functional company to a design led organization. Fincham was responsible for all aspects of the marketing function including strategic marketing, business planning, Customer Relationship Management, brand development, Change Management and marketing communications making the company #1 in its market.
In 2005, Fincham founded Brent Pelham Associates Ltd, and Fincham has acted as a Consultant helping clients with a number of projects. Fincham assists new businesses with their business, marketing and communications plans and analyses the best routes to market. Fincham has advised companies on maximizing their web strategy including key words and Search Engine Optimization.
When not working professionally Fincham volunteers in the community with many different organizations providing management, marketing and communications advice, and has sat on numerous Management Boards including The Toronto Cricket Skating and Curling Club. Fincham is also an active Cricket and Doubles Squash player.
Electronic Profile
http://ca.linkedin.com/in/nmf534
Saturday, 22 January 2011
New Corporate Identity
The superb Canadian designer Irene Pau has created and established a new corporate identity BPA:
http://www.irenepau.com/
It uses a fox as an image because I have always respected how the fox can adapt to its surroundings. This is a key trait for successful marketing and business plans which need to adapt to changing business conditions.
BPA was set up to help companies grow profitably by developing integrated marketing and communications plans use all aspects of the marketing mix.
In addition what is the link between Brent Pelham, Nicholas and a fox? Email me your responses to nmf@brent-pelham.com.
http://www.irenepau.com/
It uses a fox as an image because I have always respected how the fox can adapt to its surroundings. This is a key trait for successful marketing and business plans which need to adapt to changing business conditions.
BPA was set up to help companies grow profitably by developing integrated marketing and communications plans use all aspects of the marketing mix.
In addition what is the link between Brent Pelham, Nicholas and a fox? Email me your responses to nmf@brent-pelham.com.
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