Wednesday 22 October 2008

Understanding your "Route to Market"

To be truly successful a profitable companies need to address and review the most appropriate route to market for their products and services.

Dependant on the intensity of the market and the numbers of intermediaries the market can support will help determine whether one can afford to have wholesalers, distributors and dealers.

In the modern e-world, if a Company can reach its clients and customers directly then the Company can retain more margin and profit...