New Corporate Identity

The superb Canadian designer Irene Pau has created and established a new corporate identity BPA:

http://www.irenepau.com/

It uses a fox as an image because I have always respected how the fox can adapt to its surroundings. This is a key trait for successful marketing and business plans which need to adapt to changing business conditions.

BPA was set up to help companies grow profitably by developing integrated marketing and communications plans use all aspects of the marketing mix. 

In addition what is the link between Brent Pelham, Nicholas and a fox? Email me your responses to nmf@brent-pelham.com.

One Planet Living

These are fascinating principles. Are they feasible or possible. Let's hope so!

http://www.oneplanetliving.org/index.html

Let's hope so!

JUMO - A new social website

I found this very intriguing.
JUMO

Projects in January 2011

BPA wants a good start to 2011, and therefore has the opportunity to help clients in a number of areas:

1. Business Planning 
2. Strategic Marketing
3. Market Research
4. New Product Development
5. Sales Planning & Forecasting
6. Key Account Management
7. Global Change Management
8. Finance, including budget management & Profit/Loss
9. New Business Development
10. Distributor & Supplier Management
11. Customer Relationship Management
12. Advertising & Direct Marketing
13. Sales Promotion
14. Sponsorship planning and execution
15. Event Management & Trade Shows
16. Public & Media Relations
17. Website Design & Development 
18. Sports Management

Market Segments:

 

End User Markets:

1.  Commercial flooring/walling Manufacturing and Distribution
2. “Green” Light Steel Manufacturing
3. Sustainable Design
4.  Architecture and Design
5. Building Products
6. Decorative Interior Products
7. Professional Services
8. Home Décor - B2C Retail
9. Industrial and Commercial
10. Institutional – healthcare
11. Institutional – education
12. Sports and Club Management
13. Food service and Hospitality
14. Public and Private Transit

Agencies:

1. Advertising and Integrated Marketing Communications
2. Public, Corporate and Media Relations
3. Media Planning and Buying
4. Sponsorship
5. Event Management
6. Corporate and Graphic Design
7. Website
8. Social Media

 

World Educational Services

This company has just reviewed Nicholas Fincham's UK qualifications and have recognised that the BTEC Higher National Diploma in Business and Finance and Postgraduate Diploma in Marketing equate to a Batchelor's Degree with 80.00 Semester Credits and a GPA of 2.56 which is between B- and C+.

Trip to NYC

We are going to New York City on Thursday, 14 January 2010 and Friday, 15 January 2010 and will be meeting a number of perspective clients.

We will be visiting Material ConneXion to see their wonderful library of innovative and sustainable products.

Here is a link to their website:

http://www.materialconnexion.com/

Surfaces in Las Vegas - 2 to 4 February 2010

We have not attended this Trade Show and Exhibition since 2005, and we are excited to attend the 2010 version of the Event.

We are particularly attending to review how flooring and interior surface manufacturers are tackling the demands of Sustainability and keeping up with the ever changing need for products to meet the latest LEED and BREEM criteria. We are helping clients navigate through the demands of providing products that contribute to making the built environment more sustainable. 

BPA is also representing a new engineered hardwood flooring manufacturer who is manufacturing a superior, classic product in Red Laurel. The product has full FSC chain of custody certification, and contributes to LEED criteria. We are seeking distributors for USA and Canada.

Please send Nicholas Fincham an email to if you want to distribute this product in your local area..In addition, contact us for a copy of our analysis of the show including latest trends or ask us about conducting specific research for your organization.

Products and Sustainable Design

Over the last few years the "green" revolution and the need to source new products that reduce or help reduce our carbon footprint are ever increasing to the point where marketers have now "greenwashed" their product ranges...In September I visited IIDEX/Neocon Canada, and today, I walked and visited Construct Canada and was impressed with the responsibility and the forward thinking of companies looking to reduce the pressure on our society and they should be commended.

However, as I was leaving, and having read some of the literature, I wondered, how Architects, Designers, Building Owners and Contractors are able to assess the relative merits of all the products...

BPA can provide objective assessments, and provide guidance for Clients as well as develop criteria when specifing a product for any type of project. We review the latest USGBC, CanGBC, LEED, Greenguard, requirements and other acreditation programs, and keep abreast of changing government regulations and programmes.

We will be attending Surfaces, the largest flooring trade show and exhibition in North America to see the sustainable trends in flooring, as well as hoping to meet potential clients..

Please send Nicholas an email or call him to get started..

Defining a product or services Unique Selling Proposition

Smart companies will use both primary and secondary market research to help define a product or services USP. Use the results, and set up workshops with your management to review results and compare internal views with external perceptions, and hone your USP to target it to your customers wants/needs and desires.

By defining the USP, companies can target marketing and communications messages and give focus to marketing campaigns to generate sales leads and potential revenue opportunities..

Understanding your "Route to Market"

To be truly successful a profitable companies need to address and review the most appropriate route to market for their products and services.

Dependant on the intensity of the market and the numbers of intermediaries the market can support will help determine whether one can afford to have wholesalers, distributors and dealers.

In the modern e-world, if a Company can reach its clients and customers directly then the Company can retain more margin and profit...

The CRM Revolution

Whether it is ACT, Pivotal or Salesforce forwarding thinking companies are integrating their Customer Relationship Management [CRM] processes into every day business practices, and the CRM databases allow sales teams, management and marketing departments to understand customers better.

Contact BPA and we can customize a CRM programme for your business to translate data into useable information to increase sales and profits!

Finding and Keeping Customers at a Profit

I set up BPA as I believe business success comes from finding and keeping customers at a profit. BPA focuses on delivering programmes that segment customers into profitable target markets. We then build intergrated processes and campaigns using the latest CRM, web, and communications techniques to work in synch with business development and sales teams.

Every project has clear deliverables and objectives. We measure the results of our assignments, and we determine ROI's in terms of maximizing:

• market shares
• sales volumes
• revenue increases
• profitability

Drop me a brief outline of your assignment. We will provide a complimentary scope of work and next steps.