Products and Sustainable Design

Over the last few years the "green" revolution and the need to source new products that reduce or help reduce our carbon footprint are ever increasing to the point where marketers have now "greenwashed" their product ranges...In September I visited IIDEX/Neocon Canada, and today, I walked and visited Construct Canada and was impressed with the responsibility and the forward thinking of companies looking to reduce the pressure on our society and they should be commended.

However, as I was leaving, and having read some of the literature, I wondered, how Architects, Designers, Building Owners and Contractors are able to assess the relative merits of all the products...

BPA can provide objective assessments, and provide guidance for Clients as well as develop criteria when specifing a product for any type of project. We review the latest USGBC, CanGBC, LEED, Greenguard, requirements and other acreditation programs, and keep abreast of changing government regulations and programmes.

We will be attending Surfaces, the largest flooring trade show and exhibition in North America to see the sustainable trends in flooring, as well as hoping to meet potential clients..

Please send Nicholas an email or call him to get started..

Defining a product or services Unique Selling Proposition

Smart companies will use both primary and secondary market research to help define a product or services USP. Use the results, and set up workshops with your management to review results and compare internal views with external perceptions, and hone your USP to target it to your customers wants/needs and desires.

By defining the USP, companies can target marketing and communications messages and give focus to marketing campaigns to generate sales leads and potential revenue opportunities..

Understanding your "Route to Market"

To be truly successful a profitable companies need to address and review the most appropriate route to market for their products and services.

Dependant on the intensity of the market and the numbers of intermediaries the market can support will help determine whether one can afford to have wholesalers, distributors and dealers.

In the modern e-world, if a Company can reach its clients and customers directly then the Company can retain more margin and profit...

The CRM Revolution

Whether it is ACT, Pivotal or Salesforce forwarding thinking companies are integrating their Customer Relationship Management [CRM] processes into every day business practices, and the CRM databases allow sales teams, management and marketing departments to understand customers better.

Contact BPA and we can customize a CRM programme for your business to translate data into useable information to increase sales and profits!