Smart companies will use both primary and secondary market research to help define a product or services USP. Use the results, and set up workshops with your management to review results and compare internal views with external perceptions, and hone your USP to target it to your customers wants/needs and desires.
By defining the USP, companies can target marketing and communications messages and give focus to marketing campaigns to generate sales leads and potential revenue opportunities..
BPA was founded by Nicholas Fincham, DipM; MCIM. BPA is a marketing, business development, communications consultancy with twenty years of Canadian, American and International expertise in Business Planning; Strategic Marketing; Marketing Management; Market Research; Intergrated marketing communications; Sponsorship Planning and Execution; Event Management and Trade Shows; Public Relations; Change Management and Branding
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